Jewelry & Watch Retail Industry Trends

Chain Expansion in Malls

Jewelry chains, with stores located mainly in malls, are expanding rapidly. New stores are often 4,000 square feet, much larger than traditional stores, and devote 70 percent of floor space to retail selling.

Branding

To increase consumer confidence, retailers and manufacturers are trying to establish brand names. While branding has been successful for signature pieces from famous retailers like Tiffany, gemstone branding has so far had little impact. Branding has been most successful for watches.

Business Sales

In addition to selling jewelry to individuals, some companies like Tiffany sell items like cups, pens, watches, and pins to business accounts for use in employee programs.