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Hoover's is Beta Testing our Industries section.
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Companies that publish, design, develop, market, and support entertainment and games software.
There's no denying that this is a massive industry, mostly catering to adults -- according to ESA research, about three-fourths of heads of households play computer or video games and more than 40% of gamers fall into the 18-49 age bracket. Television and movie viewership is slipping and losing ground to competition from video games.
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