Entertainment & Games Software Industry Overview

Companies that publish, design, develop, market, and support entertainment and games software.

Summary

There's no denying that this is a massive industry, mostly catering to adults -- according to ESA research, about three-fourths of heads of households play computer or video games and more than 40% of gamers fall into the 18-49 age bracket.

Full Entertainment & Games Software Industry Description

Rising Development Costs

Development costs have risen in recent years. Some console game development budgets now exceed $20 million, and are expected to continue to rise as new hardware platform technologies increase the complexity of software development. More unit sales will be required to recoup development costs, increasing the risk of new product development.

Full Entertainment & Games Software Industry Trends

• SEGA Corporation
• Airborne Entertainment Inc.
• Amaze Entertainment, Inc.

View more Entertainment & Games Software Competitors

Hoover's has developed its own industry classifications to better serve its customers. These classifications are mapped to the North American Industry Classification System (NAICS) and the older U.S. Standard Industrial Classification (SIC) system. The Entertainment & Games Software maps to a number of NAICS codes including:

Full Entertainment & Games Software Industry Codes

• Academy of Interactive Arts and Sciences
  
• Digital Games Research Association
  
• Entertainment Merchants Association
  

View more Entertainment & Games Software Industry Associations