Customer Relationship Management, Marketing & Sales Software Industry Description

Companies that design, develop, market, and support software for monitoring, managing, and analyzing customer interactions and relationships across marketing, sales, and support channels.

Summary

Customer relationship management (CRM) software might be a mouthful, but its purpose is simple: providing companies with tools to effectively manage their sales, marketing, and customer service efforts. While CRM software can take many forms -- and be defined in multiple ways -- its core driving principle is that companies can save money and increase customer satisfaction by using software to track and manage interactions with customers at every point of contact.

Customer Relationship Management, Marketing & Sales Software Industry Resources

• CRM Daily
  
• Customer Think
  
• destinationCRM.com
  

Customer Relationship Management, Marketing & Sales Software Industry Terminology

• Webopedia