Customer Relationship Management, Marketing & Sales Software Industry Overview

Companies that design, develop, market, and support software for monitoring, managing, and analyzing customer interactions and relationships across marketing, sales, and support channels.

Summary

Customer relationship management (CRM) software might be a mouthful, but its purpose is simple: providing companies with tools to effectively manage their sales, marketing, and customer service efforts. While CRM software can take many forms -- and be defined in multiple ways -- its core driving principle is that companies can save money and increase customer satisfaction by using software to track and manage interactions with customers at every point of contact.

Two broad trends helped put CRM on the technology road map: 1) the increasing globalization of business and 2) the advent of the Internet.

Full Customer Relationship Management, Marketing & Sales Software Industry Description

Faster Computers Permit New Applications

The rapid increase in computer power creates new software opportunities, such as photo and video editing. Most developers of user applications create successive versions of the same product, taking advantage of greater computer speed to improve products by making them faster or capable of handling new functions.

Full Customer Relationship Management, Marketing & Sales Software Industry Trends

• Affinnova, Inc.
• ANALYTICi, Inc.
• Aperio CI, Inc.

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Hoover's has developed its own industry classifications to better serve its customers. These classifications are mapped to the North American Industry Classification System (NAICS) and the older U.S. Standard Industrial Classification (SIC) system. The Customer Relationship Management, Marketing & Sales Software maps to a number of NAICS codes including:

Full Customer Relationship Management, Marketing & Sales Software Industry Codes

• Association for Competitive Technology
  
• Business Software Alliance
  
• Software & Information Industry Association
  

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