Sales Promotion & Specialized Marketing Services Industry Financials

The sales promotion services industry includes about 4,500 companies and departments of many advertising companies with combined annual revenue of about $10 billion. Major companies include subsidiaries of large marketing firms such as Maritz, and subsidiaries of major advertising agencies such as Omnicom and WPP. The industry is highly fragmented: the top 50 companies account for less than 30 percent of industry revenue. Most companies are small and independent with limited geographic coverage and product offerings.

Using the 2002 Census Bureau Economic Census, Hoover's has generated an industry financial summary for the Sales Promotion & Specialized Marketing Services industry.