Sales Promotion & Specialized Marketing Services Industry Overview

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Industry Description

Companies that provide sales promotion, event marketing, sampling, and specialized and nontraditional marketing services.

Industry Trends

Growth Through Acquisitions

Large sales promotion services companies have grown through acquisitions, buying companies with complementary products or companies in different geographies. Acquisitions were common in the late 1990s and have increased again since 2005. Since the barriers to entry in the industry are minimal, many companies are created and then go out of business, grow, or become acquisition candidates.

Industry Competitors

Industry Codes

Hoover's has developed its own industry classifications to better serve its customers. These classifications are mapped to the North American Industry Classification System (NAICS) and the older U.S. Standard Industrial Classification (SIC) system. The Sales Promotion & Specialized Marketing Services maps to a number of NAICS codes including:

NAICS
NAICS Title
Marketing Research and Public Opinion Polling

Related Industries

Industry Financials

Using the 2002 Census Bureau Economic Census, Hoover's has generated an industry financial summary for the Sales Promotion & Specialized Marketing Services industry.

Indicator
Total
NAICS Codes
2
Establishments
24,347
Sales, receipts or shipments ($1,000)
$25,219,753
Annual Payroll ($1,000)
$8,685,354
Paid Employees
216,994

Industry People



Industry Jobs

Denver Mattress Company - Augusta.KS
From CareerBuilder
Denver Mattress Company - Valley Center.KS
From CareerBuilder
Advantage Sales and Marketing - Newton.KS
From AllRetailJobs

Industry News