Public Relations Industry Overview

Companies that manage the public image of a company or brand without the explicit use of paid advertisements.

Full Public Relations Industry Description

Agency Consolidation

The PR industry has been consolidating in recent years. Company acquisitions focus on acquiring expertise to expand geographic coverage, gain industry knowledge, and acquire specific service capabilities. Commonly, multiple PR firms are owned by the same holding company. The largest holding companies operate globally to meet the needs of multinational companies.

Full Public Relations Industry Trends

• 5W Public Relations, LLC
• A&R Edelman
• ABI, Inc.

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Hoover's has developed its own industry classifications to better serve its customers. These classifications are mapped to the North American Industry Classification System (NAICS) and the older U.S. Standard Industrial Classification (SIC) system. The Public Relations maps to a number of NAICS codes including:

Full Public Relations Industry Codes

• Ad Council
  
• Advertising Educational Foundation
  
• American Advertising Federation
  

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