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Hoover's is Beta Testing our Industries section.
Market Research Services Industry Financials
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Market Research Services Industry Financial Summary
The marketing research services industry in the US includes over 5,500 companies with combined annual revenue of over $12 billion. Large companies include ACNielsen, Burke, Maritz, and Millward Brown, all of which are privately held. The industry is slightly concentrated: the top 50 companies have about 55 percent of industry revenue. The average marketing research firm has annual revenue of about $2.25 million.
Using the 2002 Census Bureau Economic Census, Hoover's has generated an industry financial summary for the Market Research Services industry.
| NAICS | NAICS Description | Establishments | Sales, Receipts, or Shipments ($1,000) | Annual Payroll ($1,000) | Paid Employees |
|---|---|---|---|---|---|
| 541910 | Marketing research & public opinion polling | 5,460 | $10,890,323 | $4,080,844 | 122,359 |
| All NAICS Sectors | 5,460 | $10,890,323 | $4,080,844 | 122,359 |
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