Market Research Services Industry Overview

Companies that provide collection and analysis of information relating to market size, competition, consumer preferences, and company performance.

Summary

Wondering which chewing gum brand most dentists approve of? These companies can find out. Market research covers a broad range of data collection and analysis activities principally aimed at measuring consumer habits or market share among competing brands.

Full Market Research Services Industry Description

Increased Productivity

Revenue per employee has grown 30 percent in the past 10 years at market research firms. Increased use of automation, such as computer-assisted telephone interviewing (CATI) and online interviewing, have made data collection easier and more efficient. More advanced analytical systems have made statistical analysis and validation more cost-effective.

Full Market Research Services Industry Trends

• Aristotle, Inc.
• About Marketing Solutions, Inc.
• Adler-Weiner Research Company

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Hoover's has developed its own industry classifications to better serve its customers. These classifications are mapped to the North American Industry Classification System (NAICS) and the older U.S. Standard Industrial Classification (SIC) system. The Market Research Services maps to a number of NAICS codes including:

Full Market Research Services Industry Codes

• Association for Consumer Research
  
• Council for Marketing & Opinion Research
  
• Council of American Survey Research Organizations
  

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