Advertising & Marketing Industry Financials

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Advertising & Marketing Industry Financial Summary

The advertising and marketing services industry in the US includes about 30,000 companies, with combined annual revenue of $60 billion. The industry includes large companies such as Interpublic, Omnicom, and WPP. The industry is fragmented: the top 50 companies have less than 40 percent of the market. A typical local agency has $5 million of annual revenue and 30 employees.

Using the 2002 Census Bureau Economic Census, Hoover's has generated an industry financial summary for the Advertising & Marketing industry.

NAICSNAICS DescriptionEstablishmentsSales, Receipts, or Shipments ($1,000)Annual Payroll ($1,000)Paid Employees
339950Sign mfg6,266$9,879,850$3,010,67686,695
541613Marketing consulting services18,887$14,329,430$4,604,51094,635
541810Advertising agencies12,489$21,103,772$9,598,636153,862
541820Public relations agencies6,847$6,204,729$2,678,66944,922
541830Media buying services888$1,150,307$455,9357,834
541840Media representatives2,397$2,728,526$895,53919,130
541850Display advertising2,526$4,616,626$930,44826,666
541860Direct mail advertising3,754$10,544,455$2,729,93276,490
541870Advertising material distribution services646$1,487,845$357,68410,006
541890Other services related to advertising8,500$8,844,402$1,837,46370,519
541910Marketing research & public opinion polling5,460$10,890,323$4,080,844122,359
561422Telemarketing bureaus3,344$11,284,522$5,797,100348,353
561920Convention & trade show organizers4,637$8,561,873$2,231,18179,742
711410Agents/managers for artists, athletes, & other public figures3,262$3,602,288$1,251,49317,291
 All NAICS Sectors79,903$115,228,948$40,460,1101,158,504

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