Advertising & Marketing Industry Description

Companies that provide advertising, marketing, and promotional services for other companies.

Summary

You might say these companies thrive in a commercial environment. The advertising and marketing industry encompasses a wide range of disciplines aimed at acquiring and retaining customers for corporate clients. Marketing professionals are responsible for creating the look and feel of a brand, both for companies and products, and developing the strategic ideas of how to engage and inform consumers about the brand. People on the creative side, meanwhile, develop the content for the advertisements. Direct marketing, media planning and buying, and event marketing are some of the other activities that come into play when developing a promotional campaign. In most agency/client relationships, the advertiser is billed for costs plus a commission, which the agency typically reports as revenue.

Advertising & Marketing Industry Resources

• AdForum.com
  
• Advertising Age
  
• Adweek
  
• Agency ComPile
  
• Trade Show News Network
  

Advertising & Marketing Industry Terminology

• Advertising Glossary
  
• University of Texas Dictionary of Advertising Terminology