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Hoover's is Beta Testing our Industries section.
Direct Marketing Services Industry Financials
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Direct Marketing Services Industry Financial Summary
The direct marketing services industry includes about 3,700 companies with combined annual revenue of over $11 billion. Major companies include Harte-Hanks, InfoUSA, RR Donnelley & Sons, and Acxiom. The industry is relatively fragmented: the 50 largest firms account for 46 percent of industry revenue.
Using the 2002 Census Bureau Economic Census, Hoover's has generated an industry financial summary for the Direct Marketing Services industry.
| NAICS | NAICS Description | Establishments | Sales, Receipts, or Shipments ($1,000) | Annual Payroll ($1,000) | Paid Employees |
|---|---|---|---|---|---|
| 541860 | Direct mail advertising | 3,754 | $10,544,455 | $2,729,932 | 76,490 |
| 561422 | Telemarketing bureaus | 3,344 | $11,284,522 | $5,797,100 | 348,353 |
| All NAICS Sectors | 7,098 | $21,828,977 | $8,527,032 | 424,843 |
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