Direct Marketing Services Industry Overview

Companies that provide promotional messages to potential customers on an individual basis via mail, telephone, or e-mail.

Full Direct Marketing Services Industry Description

Multichannel Marketing

Marketers increasingly are using multiple channels to direct their messages. Whereas firms used to specialize in one medium or another, clients now prefer firms with expertise in multiple ways to communicate their message. Email marketing is cheap but often gets caught in spam filters. A combination of direct mail and online marketing can be more effective in targeting consumers.

Full Direct Marketing Services Industry Trends

• 12snap AG
• A. Eicoff & Company
• ACTON International, Ltd.

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Hoover's has developed its own industry classifications to better serve its customers. These classifications are mapped to the North American Industry Classification System (NAICS) and the older U.S. Standard Industrial Classification (SIC) system. The Direct Marketing Services maps to a number of NAICS codes including:

Full Direct Marketing Services Industry Codes