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Hoover's is Beta Testing our Industries section.
Advertising Agencies Industry Financials
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Advertising Agencies Industry Financial Summary
The advertising and marketing services industry in the US includes about 30,000 companies, with combined annual revenue of $60 billion. The industry includes large companies such as Interpublic, Omnicom, and WPP. The industry is fragmented: the top 50 companies have less than 40 percent of the market. A typical local agency has $5 million of annual revenue and 30 employees.
Using the 2002 Census Bureau Economic Census, Hoover's has generated an industry financial summary for the Advertising Agencies industry.
| NAICS | NAICS Description | Establishments | Sales, Receipts, or Shipments ($1,000) | Annual Payroll ($1,000) | Paid Employees |
|---|---|---|---|---|---|
| 541810 | Advertising agencies | 12,489 | $21,103,772 | $9,598,636 | 153,862 |
| 541890 | Other services related to advertising | 8,500 | $8,844,402 | $1,837,463 | 70,519 |
| All NAICS Sectors | 20,989 | $29,948,174 | $11,436,099 | 224,381 |
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