Advertising & Marketing Industry Overview

Companies that provide advertising, marketing, and promotional services for other companies.

Summary

You might say these companies thrive in a commercial environment. The advertising and marketing industry encompasses a wide range of disciplines aimed at acquiring and retaining customers for corporate clients. Marketing professionals are responsible for creating the look and feel of a brand, both for companies and products, and developing the strategic ideas of how to engage and inform consumers about the brand.

Full Advertising & Marketing Industry Description

Consolidation

To provide a complete range of services to customers, the large advertising companies have been built by acquisition during the past decade. Rather than absorbing acquired agencies into a larger organization, the advertising companies operate them mainly as separate entities. Consolidation has been encouraged by the growth of customers and of large media companies, like Viacom and Disney.

Full Advertising & Marketing Industry Trends

• Dallas Market Center Co. Ltd.
• Aristotle, Inc.
• 12snap AG

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Hoover's has developed its own industry classifications to better serve its customers. These classifications are mapped to the North American Industry Classification System (NAICS) and the older U.S. Standard Industrial Classification (SIC) system. The Advertising & Marketing maps to a number of NAICS codes including:

Full Advertising & Marketing Industry Codes

• Ad Council
  
• Advertising Educational Foundation
  
• American Advertising Federation
  

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