Energy, Sports, Health & Nutritional Drinks Industry Overview

Companies that produce, market, and/or distribute energy drinks, sports drinks, and health and nutritional drinks.

Summary

When it comes to beverages designed to do something other than quench thirst, the granddaddy of them all is Gatorade. Cooked up in a lab in 1965 by Robert Cade, a kidney-disease specialist on the faculty at the University of Florida, at the behest of the university's assistant football coach who thought the team's performance needed some enhancing, Gatorade was designed to rehydrate and replenish carbohydrates and electrolytes lost during aerobic exercise.

Full Energy, Sports, Health & Nutritional Drinks Industry Description

Consolidation

With overall growth of the beverage market slow, national companies have grown through overseas sales and acquisitions. Coca-Cola now owns 20 major beverage brands, PepsiCo 15. Cott, the largest private-label soda maker, has grown in recent years through the acquisition of local bottlers.

Full Energy, Sports, Health & Nutritional Drinks Industry Trends

• Slim-Fast Foods Company
• Fuze Beverage, LLC
• Gluek Brewing Company

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Hoover's has developed its own industry classifications to better serve its customers. These classifications are mapped to the North American Industry Classification System (NAICS) and the older U.S. Standard Industrial Classification (SIC) system. The Energy, Sports, Health & Nutritional Drinks maps to a number of NAICS codes including:

Full Energy, Sports, Health & Nutritional Drinks Industry Codes

• American Beverage Association
  
• International Bottled Water Association
  

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